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Earl Nightingale’s Top 10 Rules For Success

Earl Nightingale’s Top 10 Rules For Success


– Attitude, it’s been called
the most important word in any language in the world. You see, the average man
believes some businesses are better than others,
instead of realizing the truth that there are no bad businesses. Just one great idea can
completely revolutionize your work, and as a result, your life. None of us would want
to work for a company or invest our money in a
company that didn’t have a very viable research and
development department. If you’re worried about
your income or your future, you’re concentrating on
the wrong end of the scale. Those who insist on remaining
spare gear must expect to be jettisoned when things
get too rough for safety. Success is really nothing
more than the progressive realization of a worthy ideal. Know your boss. He’s the customer. Treat him with the
respect, care, and courtesy and humor he deserves. Living successfully, getting
the things we want from life, is a matter of solving
the problems which stand between where we now are and
the point we wish to reach. Imagination is everything,
and we can become what we can imagine. – He was an American
radio personality, writer, respected speaker, and author. He’s considered to be the
dean of personal development. In the early 50s, he was
the voice of Sky King and a radio show host with WGN. He’s Earl Nightingale, and here are his top 10 rules for success. – Attitude, it’s been called the most important word in any
language in the world. Because it’s our attitude
toward our world, toward all the people in it, that will determine the world’s attitude and all the people’s attitude toward us. It’s a simple thing, most of us know it, but we tend to forget it. People will react to us
according to our attitude. And our attitude is the
greatest gift we can be given. You know, the little
creatures of the world were given a wonderful
gift by Mother Nature called protective coloring,
in which they can blend into the background without being seen. But man was not given this great gift. Because man was given an
incalculably greater one. Only man has the god-like power to make his surroundings
change to fit him. Because his environment
will change as he changes. A man’s environment is a merciless mirror of him as a human being, and if he thinks his environment could
stand a little improvement, all he has to do is
improve and his environment will improve to reflect the changing man. There’s nothing more pitiful
to my mind than the person who wastes his life running
from one thing to another, forever looking for the pot of gold at the end of the
rainbow and never staying with one thing long enough to find it. No matter what your goal may
be, perhaps the road to it can be found in the very thing
in which you’re now engaged. You see, the average man
believes some businesses are better than others, instead
of realizing the truth that there are no bad businesses. There are just those people
who don’t know enough to see the opportunities
in the work they’re in. No matter what our work happens to be, it’s our business, we’re the manager. If there seems to be no
future or opportunity in it, it isn’t always because it’s not there but perhaps only because we can’t see it. I want to recommend that you take just one hour a day, five days a week, and devote this hour to
exercising your mind. Pick one hour a day on which
you can fairly regularly count, and during this hour every day, take a completely blank sheet of paper. At the top of the page, write your present primary
goal, clearly, simply. Then, since our future
depends upon the way in which we handle our work, write
down as many ideas as you can for improving that which you now do. Try to think of 20 possible
ways in which the activity that fills your day can be improved. You won’t always get 20,
but even one idea is good. Now remember two important
points with regard to this. One, this is not
particularly easy, and two, most of your ideas won’t be any good. Now when I say it’s not easy, I mean it’s like starting any new habit. At first you will find your
mind a little reluctant to be hauled up and out
of the old familiar rut. But as you think about
your work and ways in which it might be improved,
write down every idea that pops into your mind, no matter how absurd it might seem. Let me tell you what will happen. Some of your ideas will
be good and worth testing. The most important thing
this extra hour accomplishes, however, is that it
deeply embeds your goal into your subconscious mind and starts the whole
vital machinery working. And 20 ideas a day, if you
can come up with that many, total 100 a week, even if
you don’t think on weekends. An hour a day, five days a
week totals 260 hours a year, and still leaves you 3,740
hours of free leisure time. Now this means you’ll be
thinking about your goal and ways of improving your performance, increasing your service, six and a half full extra
working weeks a year. Six and a half 40-hour weeks devoted to thinking and planning. Can you see how easy it is to rise above the so-called competition? And will still leave
you with 15 hours a day to spend as you please. Starting each day thinking,
you’ll find that your mind will continue to work all day long. You’ll find that at odd moments,
when you least expect it, really great ideas will
begin to pop into your mind. And when they do, write them
down as soon as you can. Just one great idea can
completely revolutionize your work and, as a result, your life. None of us would want
to work for a company or invest our money in a
company that didn’t have a very viable research
and development department that is pumping a good
percentage of its profits back into research and development because its future depends on
it, and so does a man’s. And you might ask yourself,
how much of your own take home pay have you
spent during the past year for materials calculated to
make you smarter this year than you were a year before, calculated to make you a little better, a little bigger as a human being, to perhaps love a little
more and hate a little less and do a little better job
than you did a year ago. How much money are you pumping back into yourself and your future? It’s worth thinking about. Our rewards in life will
always match our service. It’s another way of saying
as ye sow, so shall ye reap. And it’s been written in many ways, in every language on Earth. I like to think of this law as a form of a giant apothecary scale. One of the bowls is marked service, the other is marked rewards. Now, whatever we put into
the bowl marked service the world will match in
the bowl marked rewards. If any person alive is
discontented with his rewards, he should examine his service. Action, reaction. As ye sow, so shall ye reap. What you put in will determine what you must get back in return. So simple, so basic, so true,
and yet so misunderstood. If a business is not
expanding with the quick and exciting tempo of the
times, it must examine its contribution, its service. If a person is unhappy with his income, he must examine and
reevaluate his service. Never before in the history of the world have human beings been so interdependent. It’s as impossible to live
without serving others as it would be to live if others were not constantly serving us. In thinking of ways of
increasing your service, read books on your
specialty, read what others have found to work well for them. But at the same time, think of original and creative ways of
increasing your service, ways that are unique with
you and the way you are. Each morning and during the
day, ask yourself this question. How can I increase my service today, knowing that my rewards in life must be in exact proportion to my service? Now do this every day and
you will have started to form one of life’s most valuable habits. Horace Mann wrote, “If any
man seeks for greatness, “let him forget greatness
and ask for truth “and he’ll find both.” You see, you can cut
away all the confusion, and complications, and nagging worries, and vague half-formed fears by
returning to the great truth, the great laws, the great
verities on which all success, all accomplishment, the
whole world is built. If you’re worried about
your income or your future, you’re concentrating on
the wrong end of the scale. Look at the other end. Concern yourself only with
increasing your service, with becoming great where you are, and your income and your future will take care of themselves. The great steel magnate
Andrew Carnegie, when asked the formula for success, answered, “Put all your eggs in one basket, “then watch the basket.” Let’s be frankly realistic. Who gets laid off work
during an economic slump? Well, what gets thrown over the side when a ship is in danger of going down? Everything not absolutely
vital to the operation of the craft and the
safety of its passengers. And it’s the same with a business
or any other organization. With a corporation, its main purpose is to remain in business forever. As long as it remains in business, it can provide a needed
product or service, protect the investment of
those who have faith in it, and provide jobs for those who are vital to its continuity of operation. It’s the duty of management
to protect the firm and the people who depend upon it. Just as it’s the captain’s
duty to do everything in his power to keep his ship sailing. All a person needs to do is
to make certain that he or she is a vital part of his
business or organization. Those who insist on remaining
spare gear must expect to be jettisoned when things
get too rough for safety. Nobody, particularly the
captain, likes to see cargo thrown over the side, but
if it’ll help save the ship, there’s simply nothing else to do. That’s why people are laid off. It has nothing to do with
management and labor relations or personalities, and in the
long run it’s best for everyone since once smooth sailing
has again been reached, additional employment
can be made available. So each of us must decide
whether we want to be part of the cargo or a member of the crew. Most people don’t know
what success is all about, and since they don’t know what it’s about they really don’t know
where to look for it. Success is really nothing
more than the progressive realization of a worthy ideal. This means that any person
who knows what he’s doing and where he’s going is a success. Any person with a goal
toward which he’s working is a successful person. This means that the boy in high school who’s working toward a diploma, or the boy in college toward a degree, is just as successful as
any human being on Earth, because he knows what he’s doing, why he’s getting up in the
morning, and where he’s going. But conversely, if a person doesn’t know what he’s working toward,
what it is he wants, doesn’t have a goal
toward which he’s working, then he must, at least by this definition, be called unsuccessful. Why isn’t then, with
this simple definition, why isn’t everyone successful? It should be easy, yet surveys indicate that 19 out of 20, 95% at least, are not. In fact, a survey one time
asked thousands of working men why they got up in the
morning and went to work, and 19 out of 20 didn’t know. 19 out of 20 working people didn’t have the foggiest notion of why
they got up in the morning and went to work. Under closer questioning, they
said, well, everybody works. Well, that would be a good reason to quit. In fact, here’s a little rule of thumb you might want to remember. Whatever the great majority is doing under any given circumstance, if you do exactly the opposite, you’ll probably never make another mistake as long as you live. Just something to keep
in the back of your mind. The problem with most people
is that they’re playing the world’s most unrewarding game, and the name of the game
is Follow the Follower. There’s a story about a
small town in which there was a jewelry store, and
like all jewelry stores, or most jewelry stores at least, he had a big clock in his window. And every morning for years
he noticed a working man stop, adjust his pocket watch to the same time as the
clock in the window. He’d been doing this for many years, and one morning the
jeweler was out in front sweeping his sidewalk,
and so he asked the man, he said, “Tell me, why
do you adjust your watch “to my big clock every morning? “I’ve noticed you doing that for years.” The man said, “Well, I’m the
foreman down at the big plant.” He said, “I want to make sure
my watch is correct because “I blow the quitting whistle
every night at five o’clock.” The jeweler looked at him
rather strangely for a minute and he said, “Well, that’s funny.” He said, “I’ve been setting
that big clock in the window “by that quitting
whistle all these years.” A very logical thing, but they could have been off six months. It was a case of a person just going along with what he thought to be correct without checking his references. So I want to suggest that from now on out at least we do that, that
we check our references and ask ourselves are
the people I’m following going where I want to go. Try to find some way every
day in which your work can be improved, and
above all, know your boss. He’s the customer. Treat him with the respect, care, and courtesy and humor he deserves. Remember that he pays all
of your bills every month. He will buy everything you will ever own. He may be, of course, crude,
coarse, ignorant, selfish, conniving, and a thorough-going
savage, he often will be. And here it’s more
important that you treat him with all the care and
attention you can muster. If you don’t, and if
you permit his attitude to affect yours, you’re admitting that
he’s the stronger person. If you respond the same
way he conducts himself, you’re admitting you’re
no better than he is. But most people are nice people. They’re people like you and
me who want to be liked, who want to get along, and
who want to be friends. They have problems and
sorrows of their own, of which we’re not aware, and they have bad days
and disappointments. Make sure that the time they are with you is a high spot in their day,
and they’ll want to come back, not just because of your
company, but because of you. Successful people are not
people without problems. They’re simply people who’ve learned to solve their problems. And there you have it. Living successfully, getting
the things we want from life, is a matter of solving the
problems which stand between where we now are and the
point we wish to reach. No one is without problems,
they are a part of living. But let me show you how much time we waste in worrying about the wrong problems. Here’s a reliable estimate of
the things people worry about. Things that never happen, 40%. Things over and passed
that can’t be changed by all the worry in the world, 30%. Needless worries about our health, 12%. Petty, miscellaneous worries, 10%. Real, legitimate worries, 8%. In short, 92% of the
average person’s worries take up valuable time,
cause painful stress, even mental anguish, and
are absolutely unnecessary. And of the real, legitimate
worries there are two kinds. There are the problems we can solve, and there are the problems
beyond our ability to personally solve. But most of our real
problems usually fall into the first group, the ones we
can solve if we learn how. We become what we think
about most of the time. And that’s the strangest secret. This is why thinking is so vital. This is why a goal is so important. Because we will become that. This is why people who
set goals achieve them. The trouble with men is not
in achieving their goals. They do that. It’s in establishing them. We must love them, we must help them, we must serve them
because our whole success will depend on our ability
to do these things. But never lose our own
individuality and our identity by permitting ourselves
to become submerged in what has historically proved itself to be little more than a suffocating sea of indirection and purposelessness. If we want to emulate someone, fine. But let’s be choosy in
whose steps we follow. It’s the only life we’ve got. And remember to think. Imagination is everything, and we can become what we can imagine. If you find yourself getting depressed and down at the mouth, as
we all get once in a while, you might want to remember
this quotation by Dean Briggs. He said, “Do your work, not
just your work and no more, “but a little more for
the lavishing’s sake, “that little more which
is worth all the rest. “And if you suffer as you must, “and if you doubt as you must, “do your work, put your heart into it “and the sky will clear, “and then out of your
very doubt and suffering “will be born the supreme joy of life.” Believe it or not, in an age
when we’ve come to nearly deify leisure time, we’ve almost
lost sight of the fact that virtually all our
satisfactions and rewards will come not from our
leisure but from our work. And don’t forget the strangest secret. We become what we think about. – Thank you guys so much for watching. I made this video because
Bootcamp Actual asked me to. So if there’s a famous entrepreneur that you want me to profile next, leave it in the comments below
and I’ll see what I can do. I’d also love to know
which of Earl Nightingale’s top 10 rules meant the most to
you, had the biggest impact. Leave it in the comments below and I’ll join in the discussion. And one last thing, my personal
goal now with the channel is to hit a million subscribers, so anything you can think
of to help share the video, get it out there, get more people on here, I’d really, really, really
appreciate your support. Thank you guys so much for watching, continue to believe,
and I’ll see you soon.

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9 thoughts on “Earl Nightingale’s Top 10 Rules For Success

  1. I love the fact that he and Napoleon Hill were in the same room together hosting seminars. Two of the most powerful men in their time

  2. Wow. If only the "Majority" of the peoples knew how powerful this information was… Its a shame that only the minority seek after this, the numbers speak for themselves really, but the results far outweigh… In Mind, Personality and eventually Bank Account.

  3. Earl is a LEGEND! I will name a future project and or venture after him. His wisdom has truly changed my life for the better FOREVER! God bless his SOUL! Great video!

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