Posted through Larry Yang and Angela Ying, Product Managers, Google Play
Subscriptions on Google Play proceed to look large expansion, with subscribers rising over 80% yr over yr. At I/O 2018, we introduced a number of enhancements we are making to the consumer revel in to cut back obstacles to subscription sign-up, and extra gear to can help you organize your small business the best way you wish to have to.
Extra regulate for subscribers
Whilst customers derive numerous worth from their subscriptions, our analysis presentations their fears of being “trapped” in a subscription with out the power to cancel or fear they are going to lose monitor of the way a lot they are spending create a hindrance to customers signing up in your subscription apps. To handle those fears, we not too long ago introduced a brand new subscriptions middle, a one-stop store for customers to regulate their subscriptions on Google Play.
During the subscriptions middle, customers can:
- View all in their subscriptions to look main points and standing
- Set up and replace fee strategies, together with putting in place a backup fee manner
- Renew a subscription
- Repair a cancelled subscription
- Cancel a subscription
As well as, if a consumer cancels a subscription, we will be able to now cause a cancellation survey to provide builders comments as to why the consumer is cancelling. Recently you’ll be able to see the knowledge from the cancellation survey through querying our server facet API.
The brand new subscriptions middle additionally has a “Get Began” hyperlink within the empty state that shall we customers uncover subscription apps thru curated and localized collections.
With the release of the subscriptions middle, we are additionally launching new deep hyperlinks you’ll be able to use to direct your customers to regulate their subscriptions out of your app, over e mail or by the use of the internet. To put in force, use the bundle identify and SKU to build the deep hyperlink, after which upload the deep hyperlink as a button or hyperlink from any place to your app. View the Android Builders website online for more info.
Extra regulate for you
Along with developing a greater revel in for customers, we are additionally rolling out new gear that provide you with extra flexibility in managing your small business. One of the vital options we’ve got heard asked maximum is value adjustments. Coming quickly, you’ll be able to simply ask customers to just accept a value alternate by the use of the Google Play Console with no need to arrange an absolutely new SKU. Google Play will notify customers of the alternate by the use of emails, push notifications and in-app messaging, and if through renewal date the consumer hasn’t agreed, we will cancel their subscription. Enroll right here if you have an interest in collaborating within the early get right of entry to program.
Different options we introduced at I/O that allow you to higher organize your subscription trade come with the power to:
That is along with sooner check renewals and flexible intro pricing we introduced previous this yr.
To simply put in force all of those, remember to are the usage of the Google Play Billing Library, which introduced model 1.1 at I/O. The billing library is an abstraction layer on best of the AIDL document, and API updates are mechanically picked up whilst you replace your construct dependency document the following time you assemble your app. Worth adjustments and improve/downgrade with the similar expiration date are handiest to be had in the course of the billing library. This would be the case for long term launches as smartly.
Higher for everybody
We strongly imagine that through construction a super consumer revel in, we construct a top quality subscriber base. And through supplying you with gear and insights to raised organize your small business, you have got the versatility to do what’s easiest for your small business and your consumers.
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