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Inside The Trump MAGA Hat Factory


– [Narrator] The Trump
campaign’s officially licensed Make America Great Again or MAGA hats, are made here, at the
Cali-Fame headwear factory in Carson, California, just
outside of Los Angeles. – The fabric, the cord, the plastic strap, the fabric underneath, the sweatband, the whole hat is made here in America. – [Narrator] The company
doesn’t only make MAGA hats. It specializes in all kinds of headwear, which it manufactures and customizes. But the company has worked
with Trump for years. Before the campaign, Cali-Fame made hats for Trump’s golf courses. – We’ve been making golf
hats since the ’50s. Cali-Fame Los Angeles was one of the first golf hat manufacturers. – [Narrator] The red
MAGA hat retails for $25. Every purchase of a MAGA hat, along with any other item for sale on the Trump campaign’s official website, counts as a campaign contribution. Around 100 employees work in the factory, and according to an
interview Brian Kennedy did with the Los Angeles Times in 2015, around 80% of the workforce is Latino. And according to the Trump campaign, all employees are verified U.S. citizens. We didn’t speak to any
employees during our shoot. – Do I look like Trump? – [Narrator] But in 2015,
MSNBC visited the factory and reporter Jacob Soboroff
spoke to some of the workers. – When you heard that Trump, you’re gonna make the hats for Trump, what was the first thought
that went through your mind? – Well, more work for us. – Some of the stuff that he’s said, it’s not been particularly
nice to the Latino community. When you guys hear some of
that stuff, what do you think? – I just try to ignore it. – [Narrator] Making the hats
requires a 23-step process, much of which is done by hand. – So the way we manufacture the hat, the first process is spreading material. We take it right to
the embroidery machine, and then from embroidery we’re taking it right
to the sewing operation where we’re creating both the
bill and the crown separately, so that eventually we put
these two parts together by attaching the sweatband, finishing it with the plastic strap
that’s made in the U.S. Then we steam the hat, press the hat, and we also finish the
cord and glue that down before we pack the hat. – [Narrator] The hats are
shipped to the headquarters of Ace Specialties in
Lafayette, Louisiana. Ace is the Trump campaign’s official merchandise distributor, and the company fulfills all orders from the Trump campaign’s website. According to the Trump campaign, hundreds of thousands of MAGA hats have been sold since
Trump’s campaign began. – We are one of the few American
companies left making hats. There is a need, a niche,
for that American product, and that’s what we’ve
been really striving for the last couple of years. It’s an incredible
opportunity to make this hat for the President of the United States. I think that this hat is an icon for what is going on in the country and we’re really happy to make
the hat for the president. Hopefully we can keep this going. (gentle music, sewing machines running)

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